Targeting
For over 20 years we have been helping marketers target the right working consumers for their brands. From the planning stages of your program until your advertising message reaches consumers’ hands, we incorporate the best targeting practices—based on years of program data—to ensure your goals are met. And our capabilities expand beyond geographic areas to include demographic targeting. WorkPlace Media is the only at-work medium with a unique proprietary targeting model that is able to reach over 150 working consumer demographic variables.
Our capabilities include:
Geographic
City Block
Select Areas
ZIP Code
Regional
DMA
National
Location-Based Targeting
Working Population Demographics (over 150 variables)
Ideal Working Consumer Groups
Working Women
Teachers & School Personnel
Healthcare Workers
Employees with Computers
In-Business Targeting