What We Do, How We Do It
What We Do
Marketers nationwide have spent much time reaching consumers in their homes through traditional advertising; however, few have considered targeting working consumers right in their cubicles.
The significant thing about reaching consumers where they work is that it provides a real-time opportunity for marketers to drive trial awareness and influence workday purchases by engaging with consumers just as they're deciding where they'll pick up breakfast on the way to work, where they'll shop for shoes during their lunch break, or where they'll buy items on the way home.
Click here to read our white paper about the shopping behavior of the working consumer
WorkPlace Media has spent over 20 years developing a high-performance model that connects brands to this lucrative consumer segment. Our ability is unmatched because it's based on our proprietary permission-based network of over 920,000 American companies representing over 64 million working consumers. We've spent decades developing relationships with these businesses, and they love our program!
How We Do It
Once a marketer decides to target the working consumer, WorkPlace Media partners with him/her throughout the entire process to develop a solution that will drive results.
Click here to see what steps a program could include
Why Employers Love Our Program
One of the most positive things about our ability to reach consumers at work is that the people in those workplaces have come to expect our clients' messages. We have specific WorkPlace Network program champions within each of our over 920,000 businesses (representing over 64 million at-work consumers) who readily accept our clients' messages and make sure they are delivered as requested.
Click here to see how our program champions care for WorkPlace Network messages