Testimonials

"As part of a multi-million dollar company, it's imperative that we stay ahead of the competition by gaining market share through innovation.  As a result, we were looking for an innovative way to drive new customers into our remodeled ampm stores to test new breakfast and lunch menu options.

WorkPlace Media's unique method of driving new customers through targeting a different consumer segment outside of our normal home-based marketing was compelling enough that we ran a 60-day promotion with the goal of driving 5% in redemption while acquiring new customers.  In addition, we wanted to utilize the opportunity to gain real-time consumer feedback about their experience with our new stores and breakfast/lunch products.

The results exceeded our expectations-and all other print media we've done- with 7% redemption and excellent consumer feedback.  Data retrieved in real time throughout our promotion showed that we were very successful in acquiring new and lapsed customers-nearly 3 in 4 had never visited or had not done so in over 90 days.   

In an ever-competitive market, innovation is key to keeping ahead of other brands.  WorkPlace Media positioned our brand in front of a consumer segment that spends 5 days a week in our target markets, a consumer group that most marketers bypass in their efforts."

Mr. Gregg Budoi, President & Chief Executive Officer

EZ Energy USA (a franchisee of ampm C-Stores)

 

"Our marketing strategy targets both the household population and the at-work community.  We've seen success and demonstratable results from WorkPlace Media's program." 

Tim Cusick
Founder, President
BrandStand Group, Inc.

"There is a difference between just an impression and a quality impression.  Getting an advertiser's message in my in-box at work, in my payroll envelope or at my desk is a much higher quality impression than the ads I get at my home.  That's what WorkPlace Media delivers.  If you're not using this tactic, you're making a mistake."   

John Cayne
National Vice President, Director of Marketing
ID Media

 

"WorkPlace Media reaches our customers right at the time and place that they make key decisions on breakfast and lunch.  Redemption was high and immediate, and the qualified leads we received from the key contact survey was value added that most other advertisers couldn't provide.  Overall, the program was a tremendous value and great addition to our marketing arsenal."

  • Ron Volpe      
  • Assistant Marketing Manager
  • GetGo

 

"As an online grocer, we tested WorkPlace Media and it outperformed all other print media we used throughout the year. WorkPlace Media is a great non-cluttered media that exclusively reaches our targeted market."

  • Brad Porter
  • Regional Marketing Manager
  • Peapod 

"WorkPlace Media targets people with money at work and is positioned as a gift, not just a coupon delivery tool. The media is in a non-cluttered environment which drives high redemption and awareness. We use WorkPlace Media for our 343 Hardee's units and have experienced 8 - 10% redemption. WorkPlace Media opens the door to get inside both small and large employers that are our daytime population."

  • Jerry Allsbrook
  • Chief Marketing Officer
  • Boddie-Noell Enterprises, Inc.