Why It Works
Uncluttered Atmosphere – Believe It
Perhaps the biggest advantage of using this form of media is the uncluttered nature of the workplace. Clearly, where else can a marketer get his/her message in front of so many valuable consumers without it being bookended and diluted by so many other ads?
They Research, They Shop, They Buy
It's a fact of our new lifestyle: Since we're spending more time at work than ever before, we're getting things done when we can. 70% of us shop during our workday and spend a good amount of time researching products online.
See the workday shopping and online behavior of at-work consumers
They Love It Three Times Over
Research shows, and program redemption analysis proves it: Three times more at-work consumers are likely to respond to offers received at work than at home.
If They Work, They Get Paid
In this economy, reaching consumers who actually get a paycheck is smart. What's more, a good portion of your message is received along with their paycheck, when they're ready to spend.
See research about payday cycle spending
New Customers, New Faces
Increasing market share through customer acquisition is the #1 reason marketers target people at work.
See why the workday population provides an influx of new customers
It's a Word of Mouth Haven
The American workplace is rapidly surpassing such cornerstones of neighborhood life as the front porch and the living room to become the most powerful social network available to advertisers today.
See more about workplace related word of mouth