They Love It Three Times Over

According to a study conducted among 2,995 working consumers, messages received in the workplace gain higher readership and response.

Three times more at-work consumers are more likely to respond to offers received at work vs. those received at home. Here's the top three reasons why:  

#1 –

 

 

 

33% stated that they are more likely to respond because the offer is delivered from a trusted source, their employer.

 

  • "My boss gave it to me."
  • "It's like our company is special for getting these."
  • "It's from a trusted source."
  • "Offers at work feel more legitimate."
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    #2 –

     

     

    21% noted that the uncluttered nature of the workplace makes ads stand out more.

     

  • "Gets my attention."
  • "You don't expect to get this at work."
  • "You're flooded with offers at home but not at work."
    		•

    #3 –

     

     

    12% wrote that receiving offers at work complements their busy lifestyle and commute.

     

  • "I shop after work."
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    •    Source: WPM Host Employer Survey, May 2008. Quotes taken from over 1,500 fill-in responses 
    •    about why they are more likely to respond to offers received at work vs.at home.