It's a Word of Mouth Haven
Since we spend so much time at work, the socializing factor has shifted from our household communities to our cubicles. As a result, instead of turning to our neighbors, we're turning to our coworkers for advice on purchases. This word of mouth haven makes perfect sense for marketers who want their messages to travel beyond the people their ads touch.
They socialize and spread the word!
- • Almost 7 out of every 10 consumers socialize with co-workers when they take a break.
- • Over 42% talk with friends and family during the workday.
- • 96% regularly or occasionally give advice to their peers about products and services.
- • 93% seek advice from their office mates before making a purchase.
WorkPlace Network Program Champions Report Employee Buzz about Marketing Messages Received
Source: At-Work Consumer Media & Shopping Behavior Survey, BIGresearch, (Based on 3,989 responses)